Sidneyeve Matrix is Queen’s National Scholar and Assistant Professor in the Department of Media and Film at Queen’s University. She teaches courses in mass communications, marketing, branding, television, digital and social media for undergrads, and in the Queen’s School of Business Executive Development Centre and for Rutgers University Center for Management Development. 2011 marks her fifth year working at Queen’s.
Sidneyeve is a 2011 Educator in Residence at The Centre for Teaching and Learning at Queen’s, and a proud recipient of the 2011 OUSA Award for Excellence in Teaching at Queen’s University by the Alma Mater Society and the Ontario Undergraduate Student Alliance. Sidneyeve’s educational technology initiatives and research have been profiled in University Affairs Magazine, The Toronto Star, The Globe and Mail, Macleans Magazine, on Yahoo!, MSN.ca, Canada.com and elsewhere.
Sidneyeve has a Masters degree from The University of Western Ontario, a graduate certificate from Syracuse University, and a PhD from The University of Minnesota. Her current funded research projects concern mobile learning, geosocial networking, and cyberpunk film.
On the Editorial Boards of The International Journal of Interactive Multimedia, The Journal of Professional Communications, and Marketing magazine, Sidneyeve is a professional speaker, blogger, and published author. She works as a regular digital trends analyst for national media outlets, including CBC News and CBC Radio, CTVGlobeMedia, The Canadian Press, Sun Media, CanWest Global, and many regional newspapers and radio broadcasts.
It may not surprise you to hear that Sidneyeve has far too many digital gadgets.

