This episode considers trends in digital giving and online charity, mobile fund-raising, cause marketing and social media for social good. Which modes of digital giving resonate most strongly with Gen Y, and why? Is there any difference between cause marketing and direct donations in terms of the “feel good” factor?
7 minutes
Podcasts are supplemental learning resources. They expand on information and ideas covered in the weekly lessons but are not intended to add new material that you might be tested on. Happy listening.
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